THE AGE OF DIGITAL MARKETING AND WHY YOU NEED DIGITAL MARKETING FOR YOUR BUSINESS

New tech is emerging every several months....Initially in the hands of few individual.. then slowly if the new tech gains popularity in the market...and smart marketers use this opportunity to explore ways and reach their target audience.Sooner or later the new tech is adopted at a mass scale making it a standard practice.internet, TV, smartphones, etc. all are major technology advances that marketers used in the past 2-3 decades & that have changed the way marketers engage with their audiences.

But, of course, marketing isn’t about technology; it’s about
people: technology is only interesting, from a marketing perspective,
when it connects people with other people more effectively


If you are not aware of the new technologies in the market and not used any such services , the new age of digital marketing might seem little tricky and complicated.
. All that technology must be really complicated. . . right?
Not necessarily.

But first thing you have to keep in mind being a digital marketer is that digital marketing is not about technology and complex codes...its about people... human beings... 

In some way..it’s similar to traditional marketing: it’s about people (marketers) connecting with other people (consumers) to build relationships and ultimately drive sales.

These technological advances only helps marketing professionals to reach peoples lives in more diverse and relevant ways.Understanding people is the main goal of digital marketing, 
how to use and leverage a new technology to know more about any customer. 

Yes, you have to learn to use the tools at your
disposal – but understanding people is the real key to unlocking the
potential of digital marketing.

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Following are some examples of how technology enabling every marketers to engage with people:


Inter connectivity: Networked digital technology is enabling consumers
to connect with each other more readily, be it through e-mail, chatting tools, mobile messaging, or web-based social networking
platforms – or more likely combination of all such platforms. 
Consumers are interacting with like-minded people around the world, time zones or geography are not limitations anymore.. 
social networks and similar platforms are helping people connect to each other 24*7 and stay updated about each others experiences.

Technology is level-ling the information playing field: With digital technology
content can be created, published, accessed and consumed quickly
and easily. As a result the scope of news, opinion and information
available to consumers is broader and deeper than ever. consumers can now easily research & compare products and read reviews from other users 
all around the world before deciding to purchase an item or service.  
Knowledge is power, and digital technology is shifting the balance of power in favor of the
consumer.

Relevance information : With such a boom in information available
to people, digital consumers are, through necessity, learning to filter
out items relevant to them and to ignore anything they perceive
as irrelevant. nowadays most digital consumers look to have their
information aggregated, categorized and delivered. They use personalization features to block out
irrelevant content and find solution to block commercial spams.

Niche aggregation: This abundant & diverse data and content is helping users to choose their own area of interest and specific fields and build their own thriving community, sharing knowledge 
in a unified aggregations of like-minded individuals who are networking online; the homogeneous mass consumer population is fragmenting into ever-smaller niche groups, with increasingly
individual requirements.

Micro publishing of personal content is increasing: Digital media’s interactive
and interconnected nature allows consumers to express themselves
online. people can now publish various types of personal posts.. be it in public forums or discussions, social media page, pictures & images, post blogs, question answers or even share experiences and ratings. Users are posting their opinions online for all to see and are consulting the opinion of their online peers before making purchasing decisions. 

Have you ever notices :How often do you check an online review before booking a table at an unknown restaurant or a weekend break at a hotel, or even buying a new car or comparing reviews of new smartphones launched in the market?

‘Prosumer’: Online consumers are getting much more
involved in the creation of the products and services they purchase,
this shifting of balance in power from producer to consumer has created a very interesting environment for consumers and they are letting the producers know of their requirements and needs in a more logical and better way: the level of interaction between producer and consumer is unprecedented.

Individuals are more involved in specifying, creating and customizing products to suit their requirements, and are able to shape and mold the experiences and communications they receive from producers. Traditional mass-production and mass-marketing concepts are rapidly becoming a thing of the past.


On demand; any time, any place, anywhere: As digital technology
becomes more ubiquitous in people’s lives, the corresponding
acceleration of business processes means that consumers can satisfy
their needs more quickly, more easily and with fewer barriers. In the
digital economy, trifling concerns like time, geography, location and
physical store space are becoming irrelevant. It’s a world of almost
instant gratification, and the more consumers get of it the more they
want it – now, now, now!

For marketers this evolution of the marketplace, and the shift in
consumer mindset that it heralds, presents a plethora of new challenges.
As consumers increasingly embrace new ways of communicating, take
greater ownership of the information and entertainment they consume,
and aggregate in increasingly specialized niche online communities,
marketers must shift their approach if they want to connect with them.





Why do you need a digital marketing strategy?


 Hire your own professional digital marketing agent!


The simple answer: because without one you’ll miss opportunities and lose business. 


Formulating a digital marketing strategy will help you to make informed decisions about your foray into the digital marketing arena and ensure that your efforts are focused on the elements of digital marketing that are most relevant to your business. It’s a crucial first step towards understanding how the constantly evolving digital marketplace relates to you and how it affects the relationship between your business or brand and your customers and prospects.

 It doesn’t matter what business you’re in; it’s a fairly safe bet that an
increasing number of your target market rely on digital technology every
day to research, evaluate and purchase the products and services they
consume. Without a coherent strategy of engagement and retention
through digital channels your business is at best missing a golden
opportunity and at worst could be left behind, watching your competitors
pull away across an ever-widening digital divide.

Unlike conventional forms of mass media marketing, the internet
is unique in its capacity to both broaden the scope of your marketing
reach and narrow its focus at the same time. Using digital channels you
can transcend traditional constraints like geography and time zones
to connect with a much wider audience. At the same time, digital
technology allows you to hone your marketing message with laser-like
precision to target very specific niche segments within that wider market.
Implemented effectively, it can be an incredibly powerful combination.

It’s often stated that the internet puts consumers in control as never
before. But it’s also important to remember that the internet also delivers
an unprecedented suite of tools, techniques and tactics that allow
marketers to reach out and engage with those same consumers. The
marketing landscape has never been more challenging, dynamic and
diverse.

And therein lies the crux of our need for a cohesive digital marketing
strategy. If you’re going to harness the power of digital marketing to
drive your online business to dizzying new heights, you need a thorough
understanding of your market, how your customers are using digital
technology, and how your business can best utilize that same technology
to build enduring and mutually rewarding relationships with them.
 As digital channels continue to broaden the scope available to us
as marketers, so they add to the potential complexity of any digital 
marketing campaign. Having a clearly defined strategy will help to keep
you focused, ensure that your marketing activities are always aligned with
your business goals and, crucially, ensure that you’re targeting the right
people.

STEPS FOR POWERFUL DIGITAL MARKETING IN 2016

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